Amazon hired me to help improve overall user experience and develop automated graphics optimization best practices for intelligent offers from Fabric.com.
As part of a roadmap the subsidiary and it's Amazon channel can use for years to come, I championed mobile-first graphics for paid media, cart abandonment and retargeting triggers, low-lift email marketing strategies to support holiday sales goals, customer service strategies, and integrated solutions with Disney and HGTV in the licensed fabrics + notions space representing over 30% of the company's annual revenue.
Georgia’s Department of Economic Development Film, Music & Entertainment office had the opportunity to improve the Camera Ready Communities map available online at cameraready.georgia.org.
They asked for a strategic plan for advancing their GIS capabilities to more efficiently & effectively share county filming details with businesses and consumers.
In 2017, film and tv production had an economic impact in Georgia of $9.5 billion, so I jumped at the chance to develop this concept for the GDED's consideration.
As a Project Manager/Art Director leading a team of 5 distributed designers, I conducted user research with NY and LA-based entertainment executives, prepared a SWAT Analysis and designed a strategic deck outlining how GDED could increase overall production spending in Georgia by developing the Camera Ready Communities map into an interactive experience for producers and other film + TV professionals scouting the state for their next project.
The result? A comprehensive UX/UI roadmap, video promotional component created using Adobe AfterEffects, and strategic deck and roadmap developed in Keynote you can view by clicking here.
Paste needed to showcase their four distinct brands and wanted a scalable solution that would both provide an overview but also be dissected and rearranged based on individual sales team/RFP needs. I used informal interviews with long-time editors, Google Analytics data mining, digital asset archives, and Keynote, to create an animated pitch deck and user-friendly template deck driving millions in online ad revenue.
Sales decks need more than just wow-factor. They need staying power. So I also created a PDF version that's easy to download, print and share with decision-makers. You can find it at pastemagazine.com/advertise.
Popular video game developer TOO DX hired me to help launch the multiplayer hit, Sportsball for Nintendo Wii U, through a year-long series of promotional events and public relations efforts. We provided experiential marketing strategy, social media management, and visual design services for launches at consumer conferences IndieCade, RTX and EMP to critical acclaim. Favorable coverage garnered in Gamezone, Nintendo World Report and Siliconera drove nearly a million dollars in game download revenue.
After successfully launching, Sportsball was chosen as one of 'The Humble Nindie Bundle presented by Nintendo eShop', a collective delivering multiple indie games for Nintendo's Wii U home console and Nintendo 3DS family of portable systems.
The project benefits Code.org, a nonprofit organization dedicated to expanding participation in computer science, particularly by women and underrepresented students of color.
C-level executives at Serta Simmons Bedding have relied on me to create stunning keynotes, effective client presentations + profitable pitch decks, as well as digital content for internal HR use and creative production services for multi-million dollar B2B sales + marketing events.
To drive better communication between distributed sales teams, I created revenue-driven interactive content for the SSB 2.0 B2B blog, SleepSells. Coded for Moveable Type, this ongoing collaboration involved editorial planning, copywriting and coordination of account teams, sales leaders, instructional trainers, designers and other stakeholders.
If you just can't rest until you see more of my revenue-driven user experience design work in action, you could try shopping for a Beautyrest Mattress at Sears.
The brief? Sears needed a fully functional, interactive sub-brand cover page for one of the most popular mattress lines it carries, and needed it within 24 hours.
The solve: I used existing graphic design assets in the SSB archive to immediately find a solve on-time and under budget. The page has been beating it's revenue goal every day since launching in 2016.
And yes, if you we're wondering... I did once get to put life-sized versions of the famous counting sheep inside an elevator.