Amazon hired me to help improve overall user experience and develop hands-off-the-wheel graphics optimization practices for intelligent offers for its crafting subsidiary, Fabric.com.
I championed cart abandonment email products focused on high-margin licensed Disney and NFL fabric and notions, and eGiftcard skins based on high-demand designers like Tula Pink and Michael Miller.
My work centered around supporting marketing, merchandising, advertising, and operational activities, including development of UI/UX roadmaps, user profile narratives, digital assets, visual and written content, email graphic design, as well as presenting strategic concepts to various internal and external partners, vendor coordination and managing deliverables.
Beazer Homes needed an email lead nurturing series to affect its potential homebuyer funnel using customer-centric automation.
Collaborating with Beazer’s partner agency, three, I designed a series of animated and static emails delivered to email lists segmented into new, qualified, and abandoned users.
I wrote several iterations of benefits copy around mortgage choice and energy efficiency, before coding emails with multiple personalization points in Beazer’s preferred email platform and testing in Litmus.
Forever I Love Atlanta
When it's grind time let my A shine.
During my senior year at SCAD, I had the chance to intern with one of Atlanta’s best typographers and all-around design baddie, Sarah Lawrence. She encouraged me to explore typography using a single word that inspires me.
These are a few of my favorites.
Georgia Film, Music + Digital Entertainment Office
The Peach State is experiencing massive growth in film and TV production, an exciting and lucrative force for designers in Georgia.
As a Project Manager/Art Director leading a team of 5 distributed SCAD designers, I conducted user research with NY and LA-based entertainment executives, prepared a SWOT Analysis, and designed a roadmap outlining how Georgia’s Department of Economic Development’s Film, Music and Digital Entertainment Office could increase overall production spending in Georgia by developing existing GIS capabilities into an interactive experience for producers and other film + TV professionals scouting the state for their next project.
Modjoul is a data invention company keeping employees safe with a revolutionary wearable device.
During the startup’s early days, I worked with partner agency three to design PowerPoint pitch decks, investor presentations, and UX/UI recommendations for Mojoul’s software dashboard. Deliverables included scalable slide designs which were later incorporated into video and website graphics.
Sportsball for Nintendo Wii U
The indie game developers at TooDX hired me to help generate brand awareness and develop prospects as they launched a multiplayer video game, Sportsball for Wii U.
My role involved experiential event design for events like RTX, IndieCade, PAX and Indie Game Revolution at EMP. Responsibilities included support of the developer teams with their graphic and production needs, including design of event signage, collateral items for swag bags, print content, tournament proposals and engagements, as well as vendor coordination and public relations.
Sportsball expo booths hosted over 10,000 gaming fans and hundreds of VIPs. The developer’s social media fanbase increased 300% during each festival circuit, 45% of booth visitors registered for opt-in developer newsletter emails, and the game received positive coverage from major gaming outlets.
After successfully launching, Sportsball was chosen as one of 'The Humble Nindie Bundle presented by Nintendo eShop', a collective delivering multiple indie games for Nintendo's Wii U home console and Nintendo 3DS family of portable systems.
The project benefits Code.org, a nonprofit organization dedicated to expanding participation in computer science, particularly by women and underrepresented students of color.
Paste Magazine engaged me as an intern, freelancer, and eventual editor of its Design and Visual Arts verticals, reaching 2.5M+ monthly readers with innovative storytelling for new and existing audiences.
My editorial approach prioritized high performing socio-political content designed for audience engagement around the 2016 Presidential Election cycle and beyond. I produced deadline-driven news coverage in MoveableType-based CMS, conceptualizing features, lists and photo gallery content across multiple desks. Responsibilities included photography, illustration and graphic design of hero images, gifs and infographics for all desks including ‘Best of’ lists viewed millions of times.
I was extremely proud to lead a team of 20 remote contributors to produce live social media coverage during the 2017 Women’s Marches in NYC and D.C., resulting in a 750% spike in Facebook and Twitter engagement. @HammillHimself shared an activist photo from the Women’s March coverage I produced and it went viral. Bigly. H/T Mashable, MTV News, NYLON, Washington Post + others.
Other special projects included contributing to art, story, fundraising and audience building efforts behind Paste Quarterly, raising over $150,000 on Indiegogo with targeted HTML email campaign and other interactive graphic designs. And, I used informal interviews with long-time editors, Google Analytics data mining, digital asset archives, and Keynote, to create an animated pitch deck and user-friendly template deck driving millions in online ad revenue. You can find a PDF version that's easy to download, print and share with decision-makers at pastemagazine.com/advertise.
I also identified sponsored video and contributed content opportunities with brands like Adobe and Adidas by effectively collaborating on multiple projects alongside key stakeholders, agency and in-house PR teams, and brilliant artists around the globe.
Serta Simmons Bedding
C-level executives at Serta Simmons Bedding have relied on me to create stunning keynotes, effective client presentations + profitable pitch decks, as well as digital content for internal HR use and creative production services for multi-million dollar B2B sales + marketing events.
To drive better communication between distributed sales teams, I created revenue-driven interactive content for the SSB 2.0 B2B blog, SleepSells. Coded in Moveable Type, this ongoing collaboration involved editorial planning, copywriting and coordination with account teams, sales leaders, instructional trainers, designers and other stakeholders.
United Health Group
UnitedHealth Group continuously optimizes the claims management process to reduce administrative costs.
The managed healthcare conglomerate relied on me to create a Keynote presentation as it rolled out new payment integrity practices company-wide. To ensure buy in from project stakeholders, the deck had to quickly offer key details about how and why UnitedHealth planned to transform end-to-end claims processing procedures.